Deep Soil - India's Farm-Direct Natural Food Brand | Our Story, Mission & People
Fresh Produce & Natural Dry Fruits
Deep Soil is India’s farm-direct natural food brand, based in Gurugram, Haryana and operating under MaxxGro Agrology Ltd. Since 2019, we have been sourcing fresh fruits directly from Himachal Pradesh orchards, farm-fresh vegetables from trusted Indian growers, and premium dry fruits, cold-pressed oils, stone-ground flours, millets and pahadi spices – all without preservatives, artificial additives or chemical processing. We believe honest food starts with honest sourcing – from farmer to family, with nothing hidden in between.
Natural | Farm-Direct | Transparent
DEEP SOIL
India’s Farm-Direct Natural Food Brand
Deep Soil is a farm-direct natural food brand based in Gurugram, Haryana, registered under MaxxGro Agrology Ltd. Founded in 2019 by Mrs. Deepali Gupta and Mr. Shashank Gupta, we source seasonal fresh fruits directly from Himachal Pradesh orchards, farm-fresh vegetables from trusted Indian growers, and a complete natural range – dry fruits, cold-pressed oils, stone-ground flours, millets, pahadi spices, rice and pulses – all without preservatives, synthetic coatings or chemical ripening agents.
We serve retail customers who want clean food delivered home and wholesale buyers who need reliable, scalable farm-direct supply. One promise runs through every order: real food, grown right, delivered with integrity.
Empowering Farmers, Delivering Clean Food Across India
OUR VISION
To build a transparent, scalable farm-to-consumer value chain that empowers rural farming communities and Farmer Producer Organisations (FPOs) – while ensuring Indian families and businesses receive clean, natural food without middlemen, chemicals or compromise. We envision a future where the farmer earns fairly and the consumer eats honestly.
From Farm to Fork, Honestly
OUR MISSION
To integrate rural farmers, women’s Self-Help Groups (SHGs) and Farmer Producer Organisations into a structured, quality-driven, technology-enabled food processing and supply chain – formalising traditional agricultural skills and eliminating unnecessary intermediaries. Our mission is to ensure farmers earn their fair income while delivering natural, chemical-free food products to consumers across India with full transparency on sourcing and processing.
Fresh Fruits - Naturally Ripened, Chemical-Free
Fresh, clean fruits sourced directly from Indian orchards and Himalayan farms - naturally ripened, chemical-free, and packed to preserve nutrition, flavour, and honesty from farmer to your door.
Fresh Vegetables - Farm-Direct
Farm-direct vegetables from partner growers and women-led cooperatives - sustainably grown, minimal pesticides, carefully sorted, and delivered fresh to preserve every bit of natural colour, flavour, and nutrition.
Rooted in Trust, Grown with Passion
Meet Our Founder – Mrs. Deepali Gupta
Rooted in Nature. Driven by Purpose.
The vision behind Deep Soil began with Mrs. Deepali Gupta – a natural wellness advocate whose commitment to clean living and honest food drove the creation of the brand. Since 2019, Mrs. Gupta has led product development and quality standards, designing formulations and product ranges that honour the body and the environment with nutrient-rich, responsibly sourced natural ingredients. Her philosophy is simple: every product should nourish you the way nature intended – without shortcuts, synthetic additives or compromise.
Under her leadership, Deep Soil has built a reputation as one of India’s most trusted farm-direct natural food brands – known for cold-pressed oils, stone-ground flours, pahadi spices and a complete natural food range that puts ingredient integrity first.
Meet Our Founder – Mr. Shashank Gupta
A Vision for Growth. A Commitment to Innovation.
As Co-Founder of Deep Soil and MaxxGro Agrology Ltd., Mr. Shashank Gupta brings strategic vision, business leadership and a deep commitment to sustainable supply chain development. Since 2019, Mr. Gupta has built the farm partnerships, wholesale networks and operational infrastructure that allow Deep Soil to deliver farm-direct fresh produce reliably across India – from individual retail orders to large-scale bulk consignments.
His work focuses on direct relationships with Himachal Pradesh orchardists and pan-India vegetable growers – creating a sourcing model that is transparent, fair to farmers and reliable for customers. Under his direction, Deep Soil has grown from a local Gurugram operation into a trusted pan-India natural food supplier.
Meet Our CEO – Mr. Madhav Gupta
Redefining Nutrition Through Natural Processed Food.
As CEO of Deep Soil, Mr. Madhav Gupta leads the brand with a clear focus: delivering natural, chemically unprocessed fresh produce and specialty food products that meet the highest standards of purity and nutritional integrity. His leadership centres on bridging the gap between traditional food sourcing and modern convenience – ensuring every product retains its authentic taste, honest origin and nutritional value from farm to delivery.
Mr. Madhav Gupta drives Deep Soil’s expansion into new product categories, wholesale markets and digital channels – strengthening the brand as the natural food supplier of choice for both individual families and institutional buyers across India.
Our Journey: Rooted in Nature, Guided by Purpose
Deep Soil began in 2019 with a simple but powerful intention: to restore the connection between Indian families and the real food grown on Indian farms. Inspired by Himachal Pradesh’s pristine mountain orchards and the untapped quality of India’s traditional farming communities, we built a direct sourcing model that cuts out the mandi, the broker and the unnecessary processing step.
From our first farm partnership in Himachal Pradesh to our current network spanning fresh fruits, vegetables, dry fruits, cold-pressed oils, stone-ground flours, millets, pahadi spices, rice and pulses – every step of our journey has been guided by the same values: transparency, quality and fairness to the people who grow our food.
Today, Deep Soil serves retail customers across India who want clean, chemical-free food delivered home and wholesale buyers who need a reliable, quality-consistent farm-direct supplier. Our journey continues, rooted in the same deep soil it began in.
Our Journey: Rooted in Nature, Guided by Purpose
Pure Food, Thoughtfully Crafted
Pure Food, Thoughtfully Crafted
Every product that leaves Deep Soil reflects our uncompromising quality promise. Whether it is a carton of Himachal apples, a bottle of cold-pressed mustard oil, a sack of premium cashews or a packet of stone-ground amaranth flour – these are the standards every product must meet before it reaches you:
- Sourced directly from farmers, orchardists and FPOs – no brokers, no mandi markups, no unnecessary handling
- Naturally handled and packed – zero artificial preservatives, zero synthetic coatings, zero chemical ripening agents
- Inspected for freshness, weight accuracy and quality consistency before every dispatch
- Packaged to preserve nutritional integrity and freshness in transit – whether for a retail home delivery or a bulk wholesale consignment
- Traceable to source – we know every farm and orchard our products come from, and that transparency extends to you
This is not just clean food, this is food you can taste the honesty in.
Rooted in Community
Our Partnership with India’s Self-Help Groups
Under the National Rural Livelihood Mission, The Deep Soil has partnered with Self-Help Groups (SHGs) across India’s farming communities — creating structured, dignified, income-generating work in food processing, packaging and quality management for rural families who have long been excluded from formal supply chains.
We directly source from these SHGs and FPOs – providing consistent orders, fair payment and knowledge transfer on quality standards. This is not charity – it is a supply chain built on respect, creating sustainable livelihoods while delivering better natural food products to our customers.
SELF-HELP GROUPS
OUR WOMEN FARMERS
Empowering Women Farmers Across India’s Agricultural Communities
At The Deep Soil, ethical sourcing means more than chemical-free produce — it means ensuring the people who grow your food are treated with fairness, dignity and respect. We actively partner with women farmers across India’s agricultural regions who cultivate crops using organic and sustainable methods.
Through our sourcing model, we provide women farmers with:
- Fair, consistent wages that reflect the true value of their labour and land
- Access to resources, inputs and agricultural knowledge to improve yields and quality
- Skill development opportunities in processing, packaging and quality management
- A direct market — bypassing exploitative intermediaries who have historically underpaid women producers
- Community connection through SHG structures that provide collective bargaining power
We believe gender equality in agriculture is not a social programme — it is a supply chain imperative. Women farmers who are empowered deliver better quality, more consistent produce — and that quality flows directly into every product The Deep Soil delivers to your door.
WHY CHOOSE
THE DEEP SOIL
Pure Food. Honest Sourcing. Trusted by Families Across India.
- Direct Farm Sourcing — Fresh fruits, vegetables & dry fruits sourced directly, eliminating middlemen
- Chemical-Free Commitment — No artificial ripening, wax coatings, or synthetic preservatives
- Community Empowerment — Every purchase supports Indian farmers & women-led SHGs
- Nutritional Integrity — Minimal processing preserves maximum vitamins, minerals & natural flavour
- Transparent Supply Chain — You know where your food comes from
- Quality Assurance — Products meet rigorous national and international food safety standards
Sustainable Practices — Regenerative, responsible agricultural methods
FAQ
Deep Soil was founded in 2019 by Mrs. Deepali Gupta and Mr. Shashank Gupta, with a shared commitment to ethical sourcing, natural food and empowering rural farming communities. The brand operates under MaxxGro Agrology Ltd. and is headquartered in Gurugram, Haryana. Mr. Madhav Gupta serves as CEO, leading the brand’s operational and strategic growth across India.
Deep Soil is India’s farm-direct natural food brand. We supply fresh fruits sourced directly from Himachal Pradesh orchards (apples, pears, kiwis, cherries, plums), farm-fresh vegetables from trusted Indian growers, and a complete natural food range — premium dry fruits, cold-pressed oils, stone-ground flours, millets, pahadi spices, rice and pulses. All products are handled without artificial preservatives, chemical ripening agents or synthetic additives. We serve retail customers and wholesale businesses across India from our base in Gurugram, Haryana.
Yes – community empowerment is central to Deep Soil’s sourcing model. We work in partnership with Self-Help Groups (SHGs) established under the National Rural Livelihood Mission, providing consistent sourcing, fair payment and quality knowledge transfer to rural food processing communities. We also actively partner with farmers across India’s agricultural regions – providing fair wages, skill development and direct market access that bypasses exploitative intermediaries.
Absolutely. Every product Deep Soil supplies – from Himachal Pradesh fresh fruits to premium dry fruits, cold-pressed oils, stone-ground flours and specialty products – is handled and packed naturally, without artificial preservatives, synthetic surface coatings, chemical ripening agents or artificial additives of any kind. Our sourcing model starts at the farm and ends at your door with nothing added in between that nature did not put there first.
Deep Soil is headquartered at F-1/28, DLF Phase 1, Gurugram, Haryana 122001, India. We deliver retail home orders and wholesale bulk consignments across India. You can reach us at +91 98114 09096, +91 9911505678 or thedeepsoil6@gmail.com.
Yes. The Deep Soil serves both retail and wholesale customers with the same quality commitment. Wholesale orders start from 10 kg and scale up to 1,000+ kg for grocery chains, wholesale traders, restaurants, hotels and canteens. Contact us via our website’s contact form, call +91 991 1505678, or email thedeepsoil6@gmail.com for wholesale pricing, availability and delivery logistics.
Three things make Deep Soil uniquely different. First, we source entirely direct from farmers and orchardists – no mandis, no brokers – which means fresher produce and honest pricing. Second, every product is chemical-free and naturally processed — a standard we hold to without exception. Third, we are one of very few natural food brands in India that actively integrates rural SHGs and women farmers into our supply chain as core production partners – not beneficiaries, but essential suppliers. When you buy from Deep Soil, you support that entire chain.
